December 21, 2023
Moin*, consumer marketing and branding trailblazers,
Welcome to the “new level” 2024, a fresh start for your creative genius. As we enter this exciting year, we're all looking to bring new and innovative experiences to our audiences.
In a world where the average person encounters an overwhelming 10,000 ads daily, being unforgettable is an art. We get it — keeping your brand top of mind is no small feat. At Tabbler, we're all about innovation and memorable engagement. That’s why we’ve curated a collection of outstanding campaigns from the recent past structured around 5 pivotal patterns, as inspiration that'll fuel your marketing journey.
Get your full report for free at the bottom of this post, with 25 outstanding campaigns from recent months. Scroll down to discover the themes and a selection of campaigns.
Use the assets of competitors and partners for your brand amplification to get more out of your investment, instead of only utilizing your own. This could include inserting yourself into a competitor's buying journey, boldly challenging brand associations, developing cross-industry partnerships, or collaborating with celebrities for memorable experiences.
To properly address your audience requires a deep understanding of your target demographics on a personal and cultural level. You can then create campaigns that meaningfully resonate by integrating local themes and events.
Being hacky is all about thinking outside the box, be it launching shoes to advertise beer in markets where alcohol ads are restricted, turning an ad format on its head, or creating a flood of content to hit a virality home run. Embrace unconventional strategies, use platform mechanics in your favor, and create buzz-worthy campaigns.
What is considered popular or relevant changes at blinding speeds in current times? Brands can leverage virality around current trends – if they manage to react quickly enough. Each transition, societal change, new technology, or specific point in time, presents an opportunity for brands to step up. Brands can seize the moment to create memorable campaigns and even deeply connect with their audiences.
As existing channels saturate, brands continue to explore new ways of getting products in front of their audience. The last years have seen brands exploring the immersive experience of audio and voice assistants, exploring augmented reality, and establishing themselves in the metaverse. While new channel experiments come with risks, they also come with the reward of possibly tapping into the next big thing.
In 2024, the marketing and branding landscape is a blank canvas waiting for your masterpiece. Join us as we paint a picture of success with innovation and creativity. Together, we'll captivate audiences, build unbreakable brand bonds, and make 2024 a year to remember.
Cheers,
Felix, Co-Founder and Managing Director, Tabbler
* “Moin” is how we greet people here in Hamburg, Germany
With 25 outstanding campaigns from recent years
Contact us now for a free consultation on your perfect Brand Game.
